In an period where environmental consciousness is steadily rising, the sweetness business faces heightened scrutiny concerning its ecological footprint. One of the major challenges the brand experiences is marrying schooling and entertainment to engage with Thai shoppers. “The segment we’ve been attempting to hit since late 2020 is fragrances so we will certainly be exploring extra in that area. It can be perfumes, diffusers, important oils… We see this as a pretty important phase we should always hit on, especially since Karmart is already providing all types of merchandise from head to toe,” mentioned Wei. The company has made online investments which have resulted in significant development of round 15% to 20%.
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